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World Emoji Day

In Intelligence by Stephanie Gonawela0 Comments

In case you missed it, World Emoji Day was July 17th. Yes, in a world where there is an official “day” for just about everything, World Emoji Day is the one day of the year where one is encouraged to go overboard to promote the use of that beloved emojis and … Read More »

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Brand communication and emojis converge

In VOC by Stephanie Gonawela0 Comments

A University of Pennsylvania study notes that, “70% of communication is body language, 23% is voice tone and inflection, and only 7% is your spoken words!” (Source). Text based communication from email to texting created many challenges – until ‘smileys’ – now commonly called ‘emojis’, became popular. Tyler Schnoebelen, a … Read More »