Decoding Sri Lanka’s “Road Accidents” Conversation with Emojot’s Social Listening and Tracking

Road accidents have, unfortunately, become a grim reality of our modern society. Globally, approximately 1.35 million people die each year as a result of road traffic crashes, according to the World Health Organization. And in Sri Lanka, during 2022, there were over 2,300 fatal accidents and 2,485 deaths. The consequences can be devastating, leaving families bereaved, individuals permanently disabled, and societies with significant economic costs. Therefore, understanding the causes of road accidents and how they can be prevented is a vital aspect of creating safer communities.

In an increasingly digital age, the pulse of public sentiment is often gauged through the beating heart of social media. Emojot’s Social Listening and Tracking (SLT) solution, which incorporates the power of Generative AI, allows us to map and understand this pulse like never before. Our exploration of the keyword “Road Accidents” in Sri Lanka is a testament to this unique ability.

Overview of Total Mentions

Our analysis begins with an overview of total mentions, showcasing the volume of conversations encompassing “Road Accidents” across various social platforms. This offers an invaluable, immediate perspective on the magnitude and trend of the discourse. The graph in above showcases the overall timeline of mentions across different channels including Facebook, Twitter, Instagram, YouTube, Web, and Others from July 10th to July 26th, 2023.

Measuring Social Reach Across Channels

The social reach timeline provides a crucial understanding of the breadth and depth of impact these conversations are creating, signifying the level of public awareness and interest in the topic of road accidents. It is interesting to note that the highest social reach is received from Facebook. 

Sentiment Timeline: An Emotional Snapshot

Social media isn’t merely about words; it’s about emotions. Our sentiment timeline presents a vivid picture of public emotional responses over time, providing a deep understanding of how sentiments evolve in response to the ongoing issue. It’s Interesting to observe the trends in positive, negative, and mixed sentiments, offering invaluable insights into public opinion from July 10th to July 26th, 2023.

Word Cloud: Highlighting Key Themes

The word cloud represents a visual snapshot of the most frequently occurring words in the conversation, spotlighting major themes, concerns, and public opinions.

Topic Categorization: Understanding the Broader Conversation

Finally, we categorize topics to provide a holistic view of the discourse, helping us understand how road accidents intertwine with other societal issues, including cause of the accident, location, severity, and type of the accident.

Analysis of Highest Engagement Social Mentions

The power of Emojot’s SLT doesn’t stop at trend analysis and tracking. The Generative AI capabilities of the tool also enable detailed analysis of individual social mentions, providing context, sentiment, and impact for each interaction. The graphic below illustrates the Generative AI based analysis of the “Readership Preference” of the social mentions around the “Road Accidents” phrase in Sri Lanka from July 10th to July 26th 2023. 

By leveraging Emojot’s SLT, we uncover the intricate layers of the conversation surrounding “Road Accidents” in Sri Lanka. This powerful tool, in harness with Generative AI, empowers us to gain insights that can shape safer policies, drive effective interventions, and ultimately, save lives. As we continue to navigate this digital age, the ability to listen, understand, and act on these conversations will become increasingly crucial.