CX

Emojot’s Emoji Webinar – How Brands are Using Emojis and How You Can Too!

Below is Emojot’s webinar- How Brands are Using Emojis and How You Can Too! If you have any questions about the webinar please don’t hesitate to contact us, we’re happy to answer them for you. If you are interested in viewing the data behind the information given in the webinar, you can view through these links: Creation of the Emoji “Emojis are effective because they convey a universal emotion or feeling in a simple, concise manner” 75% of male emoji users and 84% of female emoji users say that emojis express their feelings more accurately than words. Emoji have come…

Second Screens and Missed Opportunities

After a long day at the office, we’ve all felt that need to sit back, kick off our shoes, and watch our favorite TV series. Or so we think. How long into an episode does it take before you pull out your phone to send out a tweet or to check Facebook? Or maybe you might pull out your tablet to look up the actor you just saw, new TV series, or check email. This phenomenon, of consuming content on a primary device (a television) while simultaneously accessing contextual information on a second device (smartphone or tablet) is termed the…

Emoji or Emojis? The debate that’s sweeping the internet

It’s a debate that’s sweeping the internet.  What is the plural of the word emoji? Some say it’s “emoji,” others say “emojis.” The word emoji comes from the Japanese words “e,” meaning picture and “moji,” meaning character. Following the rules of the Japanese language, there would be no “s” used to make the word plural.Did you know that the word emoji originated from Japan?  However, many English grammatical organizations have taken stands in favor of the plural “emojis.” Mark Allen, a board member of the American Copy Editors Society wrote in an email to The New York Observer, “when words enter English, we usually make them…