Emotions

Second Screens and Missed Opportunities

After a long day at the office, we’ve all felt that need to sit back, kick off our shoes, and watch our favorite TV series. Or so we think. How long into an episode does it take before you pull out your phone to send out a tweet or to check Facebook? Or maybe you might pull out your tablet to look up the actor you just saw, new TV series, or check email. This phenomenon, of consuming content on a primary device (a television) while simultaneously accessing contextual information on a second device (smartphone or tablet) is termed the…

Brand communication and emojis converge

A University of Pennsylvania study notes that, “70% of communication is body language, 23% is voice tone and inflection, and only 7% is your spoken words!” (Source). Text based communication from email to texting created many challenges – until ‘smileys’ – now commonly called ‘emojis’, became popular. Tyler Schnoebelen, a linguistics Ph.D. from Stanford, explains how if we are talking to someone face to face, we don’t need another way to express “I’m smiling” because it would presumably be visible (NYMAG). But take away that added layer of interaction, and then you are missing something important in communication. It all…