Emojot’s Emoji Webinar – How Brands are Using Emojis and How You Can Too!

Below is Emojot’s webinar- How Brands are Using Emojis and How You Can Too!

If you have any questions about the webinar please don’t hesitate to contact us, we’re happy to answer them for you.

If you are interested in viewing the data behind the information given in the webinar, you can view through these links:

Creation of the Emoji

“Emojis are effective because they convey a universal emotion or feeling in a simple, concise manner”

75% of male emoji users and 84% of female emoji users say that emojis express their feelings more accurately than words.

Emoji have come to embody a core aspect of living in a digital world that is visually driven, emotionally expressive, and obsessively immediate.

“Emojis allow you to enter consumer-to-consumer conversations in an utterly unobtrusive, organic way.”

92% of online consumers use emojis

Campaigns with purely emotional content performed about twice as well (31% vs.16%) as those with only rational content

In other words, emoticons can still convey an emotion despite no cognition of seeing an actual face

 

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