With the rapid growth of technologies, our lives continue to change extensively. Research has pointed out that technology adoption is the most powerful tool for organizations to maintain their competitive edge. The survival of an organization in the age of an evolving knowledge-based economy depends on how they improve their technological capabilities, across all business operations.

Keeping this focus area in mind, organizations should develop and implement sufficient methodologies and modern technologies in the logistics field and integrate collaborative logistics processes to be even more competitive. A growing number of logistics organizations are pressurized to change their traditional management style – operationally and organizationally – to a more robust, integrated system that will help increase speed of information flow for rapid decision-making practices. To reach this goal, organizations should invest on new information and communication technologies. Essentially, the type of technologies that would provide vital information such as customer feedback/customer sentiment at their fingertips. The type of information that would help them understand customer satisfaction levels with the services they provide.

This information can certainly be generated by a simple, yet effective customer engagement platform. A solution that follows an effective customer engagement process that would primarily act as the voice of your customers – across all your logistics business operations. And most importantly a solution that uses something as simple as an ‘Emotion Sensor®’ that can be used across all digital platforms – be it a Kiosk, Email, Whatsapp, Viber etc.  Wouldn’t it be thrilling to know how your customers felt about the efficiency of your services? Or, wouldn’t it be even more thrilling to understand which of your services require improvements, and that too straight from the horse’s mouth? We know that Emojot’ voice of customer solution not only has the ability to translate into an effective customer engagement process, but it also gives you easy access to real-time insights on customer satisfaction levels , paves the way for key decision-makers to identify issues with the quality of services provided, facilitates improved decision-making to make things better just so that you can prove that your business is a go-getter. A go-getter who listens to your customers, understands what they are truly saying and makes a positive change to remain synchronized and stay ahead of the game.

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