Twitter enters the emoji marketing game – a new way to target
Emojis are now keywords! Social media giant Twitter recently announced a new way for advertisers to target users. Companies will now be able to target ad campaigns based on people’s emoji usage. How do you feel about Twitter adding emojis to their tweeting platform? You might be asking why this matters. Picture this tweet: Or this one: With over 110 billion (you heard us right, billion) emojis tweeted since 2014, emoji rich tweets like these are a common sight. Traditional targeting isn’t very effective here. A phrase like “so ready for” wouldn’t attract much, and what it did target would be…