Top 5 Reasons for Implementing a Voice of Audience

If you’re an event planner, an event organizer, a publisher, or simply a person handling an audience it is very important that you understand the importance of listening to what your audience has to say. Listening and understanding your audience’s voice lets you plan for the future. This could not only save you a lot of money but it will also help you cater to your audience in a much more optimized manner. The possibilities of growth are endless when you start caring for your audience. A happy, engaged, strong audience 😊 The more you listen to your audience, the more the audience would love to respond and keep engaging with your programs. This will in return reward you with a very powerful audience who is happy all the time. They do not have any problems to do with you or your program at all. A happy audience also easily translates to a higher revenue. We’ll leave that for now but will definitely be picking it up on this article. You get the opportunity to improve 🔺 Once you know how your audience is feeling and what their thought process is, you will be able to tweak things on your end in order to come up with better content or upgrades for your event in the future. The audience will know that their voice is being heard and would love to keep engaging with whatever it is that you come up with in the future. Everybody gets the chance to speak up 📢 The fact that everyone gets a chance to engage in a conversation is very powerful. When there is an additional layer on top of you and your audience where everyone gets the chance to collaborate and share their views especially in the case of a conference makes […]

Implementing a Voice of Employee (VoE) Program

Founder of the Virgin family of corporations, Sir Richard Branson has been quoted as saying, “The best way to take care of your customers is to take care of the employees who take care of your customers.” As per Branson happy employees will result in good customer service, this will help companies thrive in business. Employee retention and training is a key part of successful business. Low employee retention will result in loss of corporate memory, cost in training a new employee and reducing work efficiency. Training a new employee will cost three times as much as retaining an employee. That is why it is so important to understand the “Voice of the Employee” (VoE). VoE Program is? A VoE program is designed to increase employee engagement and identify the areas to improve. Also, this will help you identify root causes for existing issues that matter to your employees and possible solution for the problems. Collection of information like this makes it easier to increase employee engagement, develop better performance reward programs, identify areas to improve, reduce attrition and gage overall satisfaction of the employees. As per the latest studies, benefiting employees in their daily life is the key, which means that the employees care more about the benefits that they see on a daily basis and the employee voice is been heard over their size their paycheck. Benefits of a VoE Program? Higher retention rates Lower development cost Feeling appreciated Feeling understood Happy and engaged staff Higher employee morale and fewer complaints Higher ROI How to Start a Voice of the Employee System 1. Start at the Top The value of the employee engagement program should be understood by the CXO level, especially the chief people officer of the organization. This would be the primary step towards implementing a […]

How Using Emotional Intelligence Enhances the Customer Experience

This is a given. Having emotionally intelligent employees will help any organization dive into the great divide of providing a spectacular customer experience, at any given point in time. Are you aware that 90% of top performers in various businesses have ‘Emotional Intelligence’ in common? Their levels of self-awareness and self-management get them ahead and may even outrank their colleagues who have elevated levels of IQ – because IQ is simply not enough – when trying to satisfy your end customers. Now you must wonder what ‘Emotional Intelligence’ really is. It is simply the ability for an individual to recognize their own emotion alongside other people’s emotions, distinguish between different feelings and label them correctly, use emotional information to guide their thinking and behavior, and manage and/or adjust emotions to adapt to environments or achieve their goals. In the business world, high EQ levels in leaders will certainly foster stronger emotional connections with employees. But, do keep in mind that it’s also important to encourage your employees to utilize an EQ approach in their day-to-day responsibilities, especially, in terms of nurturing meaningful customer experiences to increase brand loyalty and to increase your customer base – because you can never get enough of an increasing, loyal army of followers. Emotional Intelligence is for Everyone EQ is for everyone – starting from your front-line managers to your front-line executives. There is no difference there. If you look at your front-line customer executives, they have to deal with various customers who are indifferent, hostile and simply difficult and it can be a nightmare for them. And its obvious that situations of this nature can wear out these executives down, reduce a positive attitude towards their work and result in low levels of employee engagement. You wouldn’t want that, now would you? When you provide a […]

Twitter enters the emoji marketing game – a new way to target

Emojis are now keywords! Social media giant Twitter recently announced a new way for advertisers to target users. Companies will now be able to target ad campaigns based on people’s emoji usage. How do you feel about Twitter adding emojis to their tweeting platform? You might be asking why this matters. Picture this tweet:     Or this one:   With over 110 billion (you heard us right, billion) emojis tweeted since 2014, emoji rich tweets like these are a common sight. Traditional targeting isn’t very effective here. A phrase like “so ready for” wouldn’t attract much, and what it did target would be vague and inaccurate. Emoji keywords allow marketers to narrow in on their audience’s sentiments and wants. Now advertisers can know exactly what a “girls night” means to this user. With emoji keywords, Dominos can place an ad in this user’s feed, RedBox could send them a coupon and Franzia could request to follow them. Not only do emoji keywords hone in on what a user wants, but they also allow marketers to gain a more complete view of a tweet. The phrase “we have some exciting news” alone doesn’t point advertisers to anything. Neither does the vague hashtag #ComingSoon. But with Twitter’s new targeting tool, potential advertisers can see the real meaning of this tweet, because Emoji keywords remove the blind spots. Now, Pampers and Gerber can target this user, instead of the Grand Cinemas or the New York Times

The Importance of Providing “Great Customer Service”

In any business; restaurants, coffee shops, bakeries, cafes, it’s very important to know how customers perceive you and your products. This is because you would want to create a good impression so you can easily get these people to buy from you. According to a study conducted by Conversion, 54% of millennials said they stopped doing business because of poor customer service. Additionally, 50% of Gen Xers and 52% of baby boomers felt the same way.  Any business requires customer engagement, customer loyalty and customer satisfaction to enhance its growth. I doubt that anyone gets up in the morning to say, “I’m going to provide terrible service today.” In fact, the intention usually is to provide good service but somewhere during the actual interaction with customers; we lose that sense of commitment to create an emotional connection and provide an excellent service during each interaction. Here are some things to keep in mind when you are in the process of providing service. Remembering these will help you maintain a high level of service with the understanding that you can’t please everyone. Listen to each customer – You can’t provide excellent service to anyone if you don’t take the time to listen to what the customer is saying. Customers say things and however subtle or incredibly loud it is; you will need to pause and listen to get the message. They are giving you information that you can use to direct you to satisfy their needs. There’s nothing as damaging as not listening and providing products and services that they don’t want or want in the way you are providing them. Act promptly – There’s no point in getting customer feedback if you aren’t prepared to act on the results. If the results show that you need to make a change to how you provide a service or […]

World Emoji Day

In case you missed it, World Emoji Day was July 17th. Yes, in a world where there is an official “day” for just about everything, World Emoji Day is the one day of the year where one is encouraged to go overboard to promote the use of that beloved emojis and spread the enjoyment that they bring to our lives. The first emoji was created in 1999 in Japan by Shigetaka Kurita, an engineer working on NTT DoCoMo’s i-mode mobile Internet platform. He was inspired by TV weather forecast symbols, Chinese characters, street signs, and Manga style comics that used stock symbols to express emotions. World Emoji Day was created by Emojipedia founder Jeremy Burge in 2014 and Emojipedia is the official custodian of this global day. As a backgrounder, July 17 is the date marked on two emoji keyboard symbols—the calendar and the notepad. It was on this day that the iCal  bearing that date was launched at MacWorld Expo in 2002. Last year a wide range of companies adopted emojis in their social media campaigns, including Dominos Pizza, the World Wildlife Fund, and IKEA. Big brands like NASCAR, Victoria’s Secret, the Smithsonian Museum and Disney incorporated emojis into their 2015 product or service offerings to coincide with World Emoji Day. Brands such as Coca-Cola, Spotify, and Starbucks (to name a few) have each paid Twitter over $1 million for custom emoji designs for their ads.

The science of emotions with Emojot’s Emotion Sensors®

For years, people have struggled to define and categorize emotions. Emotions are illusive, ever-changing and completely intangible. To solve the mystery, scientists have begun to study emotions, and it has raised some interesting discoveries. Here are 5 interesting facts about the science behind emotions: 1. You can actually see emotions Well, in a sense. Studies have shown that people across different cultures and other demographics “feel” emotions in the same way. A recent study asked participants to map out where on their bodies they felt emotions. For example, anger activated people’s arms and chest, whereas depression added weight people’s legs. The participants’ maps were shockingly similar. Interested in this study? The researchers have put it online for you to take part in here. The map of participants’ emotions. There was nearly complete overlap. 2. There are really only four emotions Building on Robert Plutchik’s famous Wheel of Emotions, recent studies have reduced the emotional spectrum to four “umbrella” emotions: happy, sad, angry/disgusted, and afraid/surprised. Similar to Plutchik’s wheel, which has all emotions building on eight base emotions, this new theory says that we only have four biological responses to stimulants. These responses trigger facial expressions, changes in pulse, and bodily reactions in only four different ways. The wide range of emotions that we know and have experienced is just an evolution of one of the basic emotions. Plutchik’s Wheel of Emotions 3. Stomach butterflies exist (sort of) We’ve all had that feeling. Nervous for a presentation or excited for a date. Our stomach flutters in a feeling that can only be described as “butterflies.” Obviously there are no butterflies flapping inside of our stomachs, but emotions like excitement or nervousness actually does trigger a physical sensation in our stomachs. The “fluttering” feeling actually is the sudden loss of blood flow in your stomach as your body races to release […]