Blogs

How Emojot Works for Healthcare?

With the acceleration of advanced technology in the world today, the field of patient experience has exploded. As population health efforts grow rapidly, efforts to engage patients about their own healthcare services have become a very popular concept. However, these two concepts – patient experience and engagement – seem disconnected. Although some healthcare professionals talk about engagement in health, they don’t improvise the essential experience of it. Yes, some of them do talk about patient experience but they sometimes forget to focus on an engagement mechanism that’s highly effective. What we refer to here is patient engagement that would help them focus on a faster decision-making strategy that would prove as a positive outcome in terms of the services they provide.  If an effective decision-making strategy is not in place, it limits their improvisation scope that won’t help them realize their full potential as a healthcare professional. To solve the disconnection between patient experience and engagement levels, technology vendors have come into the picture to create intelligent, empathetic solutions. With an influx of solutions to pick from, it all boil downs to picking a best-suited technology platform that would act as a foundation to reinforce excellence and help healthcare professionals improve services as and when it is required. So, what kind of solution can really help you eradicate the experience-engagement disconnect? Essentially, it’s a solution that follows an effective customer engagement methodology that would primarily act as the voice of patients (your customers) – across all your departments. Wouldn’t it be great if you could understand how your patients felt every time they pay you a visit? Or, wouldn’t it be greater if they tell you what you’re doing wrong, what you’re doing right and suggest on how you can make things right? We believe that Emojot’ voice of customer […]

What is an Emotion Sensor™?

Wouldn’t it be great if technology could help your organization understand your customers’ feelings and step in to give you insights on which problem needs fixing, prevent you from doing something that’s not beneficial and point out the return on investment on what you’re doing right? Imagine yourself when a deadline is drawing near, and your software keeps giving you a tough time. Or, maybe you’re upset at your immediate boss and struggle to tell him/her how you feel about his treatment towards you. Imagine yourself when your customers complain about your products/services on social media and destroy the brand image you have built up over the years? It’s an awful experience to go through isn’t it? This is where emotionally aware systems can step in and play a vital role to your brand/organization. Be it your customers, your employees or your target audiences – they need to be understood, at any given point in time. Why, you may wonder? Understanding these segments will certainly become more valuable to your business at each step of a predictable “emotional pathway” as they can transition from being unconnected to being highly satisfied to perceiving brand differentiation to being fully connected. To get to one transitioning point to the other, it is important to engage with your customers to know how they truly feel and connect with them thereafter by acting on what’s necessary. You must know that, connected customers are bound to define the success or failure of your business. To perform this task easily, our platform uses a visual survey mechanism that can be used in a simplified manner to capture emotions of the voice of customers, voice of employees or voice of audiences. Why use a visual survey mechanism? It’s simply because we are visual creatures and 30% of our […]

How the Emojot Platform Works

With the advancement of technology, a multitude of organizations across the globe have access to more data than ever before. This influx of data leads to a blind-sighted organizational approach. Organizational success cannot be achieved by simply a ‘more data’ factor. Instead, it can only be achieved by using the ‘right data’ at the ‘right time’. By using this approach, data is converted into ‘experience data’ to best-suit your organizational needs. Keeping this approach in mind we developed a new imperative –Emojot – a platform that uses Emotion Sensors™ to capture customer experience data coupled with versatile back-end capabilities to track and manage the data gathered. In layman terms we refer to it as translating human emotions/feelings/expressions into sentiment data that is bound to be useful for all businesses spanning across different industries.  Then & Now If you look back in time, traditional surveys have been the most straightforward method in capturing customer experiences merely due to the low accuracy rates achieved in terms of alternate experience tracking technologies. And to add to that, the opt-in rates have been reported extremely low for traditional surveys – a sad reality. However, with Emojot’ survey methodology of using an array of gamification techniques coupled with emojis/pictograms makes engagement simple and fun – convincing your customers/employees/audiences want to engage with you, more than ever before. Compared to traditional surveys, Emojot’ customer journey orchestration feature allows you to ask the right questions, at the right time – a dire need of any business during this day and age that has an exceedingly high competitive landscape.  It Doesn’t Just Stop There The platform also includes a very powerful, built-in ‘Business Hierarchy’ feature that helps businesses map out their existing hierarchies when modelling experience data. For example, watermarking real-time customer experience data, of different rooftops of any […]

How to Create a Life-long, Emotional Connection with Guests via CXM

The restaurant industry is a high-risk business proposition. With the influx of competition working their way up the ladder of success, you are expected to perfect your restaurant offerings and services – for your guests as well as your employees. The key to success is to focus on customer engagement initiatives that facilitate keeping in touch with your guests, understanding their restaurant experiences, and encouraging them to increase the frequency of their visits. Did you know that 60% of businesses fail in the first year? There is a lot at stake here. To outrun your competition, how would you ensure your restaurant’s success? For starters, understand the pain points faced by your Restaurant? Do you: find it difficult to understand your customers’ journey, build a good rapport with them or retain them? struggle to obtain customer information and implement a successful loyalty program? fail to incentivize your employees in order to motivate them and increase their productivity levels? feel like your personalization strategies are limited and add no value to the customer conversations you are trying to invest in? feel like you are unable to keep up with technological advancements that have revolutionized solely for customer engagement? Secondly, understand the importance of customer experience (CX) initiatives. Customer experience (CX) initiatives provide an outside-in view of the customer experience. Without these initiatives, it is difficult to, understand the customer journey, quantify customer sentiment and perceptions, Identify improvement opportunities, and, measure the impact of customer experience initiatives. If these initiatives are implemented accurately, your restaurant will generate: 69% increased loyalty 68% increased sales 67% increased referrals Thirdly, understand the criteria for selecting a customer experience management platform (it should essentially address your pain points) Find the right partner to help act on your strategy to drive guest conversions and retention into revenue. […]