Business Sentiment

Fiat Chrysler Automobiles Uses Emojot to Gain Dealer Insight as They Prepare for the “New Normal” in Selling Vehicles

The Covid-19 crisis has upended life as we knew it. Preparing for a “new normal”, one of USA’s largest automobile manufacturers, Fiat Chrysler Automobiles (FCA), has started to re-imagine the vehicle selling process. FCA is headquartered in Detroit, Michigan, and has more than 2600 dealerships across the United States. FCA has a culture of engaging with their dealership stakeholders in order to understand their on-the-ground realities when making strategic decisions. As the Covid-19 crisis forced businesses across the United States to shutter up, FCA has started to explore how they could adapt their vehicle selling processes in the “new normal” to cater to Americans emerging from their shelter-at-home period. Amongst the strategies they are considering are how they could systemize remote new vehicle delivery options for sales and test drives. FCA has been using the Emojot platform to regularly and effectively engage with their dealership network stakeholders who are at the frontline of selling and delivering vehicles, parts, and services, for the Alfa Romeo, Chrysler, Dodge, Jeep, Fiat, Ram, and Maserati brands. When FCA needed to get quick feedback on remote vehicle delivery and test drive scheduling software options for their post-Covid19 planning, they turned to Emojot to rapidly deploy a 2-minute visual survey. Emojot deployed the campaign for FCA in less than 6 hours. The geo-map below shows the coverage density of the survey respondents from FCA dealerships who responded while “working from home”. Emojot’s Emotion Sensors™ have consistently received high response rates amongst FCA dealership stakeholders, and this campaign which was launched in the midst of the Covid-19 crisis followed the same trend, both in terms of quantitative question responses as well as qualitative comments. Since Emojot’s Emotion Sensors™ have intelligence on the front end, we are able to provide FCA with the added insight on role segmentation, and […]

Emojot Powers the Weekly Business Temperature of COVID-19 Impact on Silicon Valley Companies

Data-driven insight is powerful, particularly in a crisis! People, businesses, and governments around the world are dealing with the paralyzing effect caused by the Covid-19 pandemic. These effects manifest and change daily! In such a significantly changing landscape, the need to understand the substantial impact of the crisis on companies is very important. The strategies and critical decisions that businesses adopt to deal with the impact on their corporate financial ‘health’ inevitably have an effect on the larger state and country economies. The San Francisco Bay Area’s Alliance of Chief Executives have weathered through 2 other major crises in their 24-year history – the 2000 dot.com crash and the 2008 world financial crisis. But now they face possibly the most serious crisis! According to Paul Witkay, the Founder and CEO of the Alliance of CEOs, “Although no one enjoys these crises, my experience has been that times like these force CEOs to think more creatively and generate more counter-intuitive strategies.” In classic Silicon Valley-style, the Alliance of CEOs swung into action in mid-March, by deciding to launch a weekly business sentiment trend analysis with a 1-minute CEO Business Trends Survey. The results are published within 24 to 36 hours of deployment, every week. Their objective is to leverage this weekly trend analysis of how Bay Area CEOs are experiencing the COVID-19 crisis to help them all plan more effectively and make better decisions. Additionally, the survey engagement was designed to provide an easy way to let the CEO Alliance leadership know if their company executives had any questions or challenges that might be helped by someone else in the Alliance community of CEOs. How has your business changed during the pandemic?[emojot type = “button” size=”small” key=”5770bdd408a69b2050a9764f” id=”5770bba70409e08c75a46b04_5ecf8361bcf5270010920cf1″ clientid=”TxflwzfAaMujFELGh_egokuaUnAa” clientsecret=”db6b2R0xXbw9dgU9Ig7pHfh6AMoa”] The CEO Alliance uses the Emojot platform, to efficiently deploy these […]